The purpose of the Committee is to oversee and give guidance to the Marketing and Communications Departments:
The objectives of the Committee are to:
i) Assist in the development of and to approve the marketing and business development plan for all appropriate areas (advertising, charter, smarter cards/point of sales) in support of the Company’s strategic plan.
ii) Ensure the development of a corporate image and communications strategy.
iii) Ensure implementation of the plans and to monitor progress against the strategic plan.
iv) Provide the Board with expert advice and input on key initiatives/issues related to marketing, business development and customer service
v) Provide oversight of the Company’s risk strategy ensuring that proposals are aligned with its risk appetite, ensuring risks to customers have been identified and appropriate actions put in place to mitigate and monitor such risks. vi) Advise the Marketing Department and the Board of emerging threats and opportunities to the marketing strategy as the environment changes.
vii) Develop strategies to evaluate the effectiveness of all marketing and customer service initiatives.
viii) Collaborate with the Operations Committee and Department to ensure that the service being provided adequately meets the needs of customers.
ix) Monitor the achievement of tactical, viable and strategic goals as represented by quantifiable and time bound targets.
x) Receive monthly reports summarizing marketing and customer service activities and subsequent action plans.
xi) Promote dialogue and information exchange regarding public communication of key customer issues.
Composition and Membership
The Chairman of the Board shall appoint the Chairman of the Committee
The Committee shall comprise of no fewer than three members.
The quorum of the Committee shall consist of two members.
Any other person so invited may attend meetings from time to time.
The Committee shall meet monthly until further advised.
The Company Secretary shall be responsible for recording and circulating to all Board Members minutes of meetings of the Committee.
Members of the Marketing, Corporate Communications & Customer Service Committee
- Ian Murray – member and chair since May 2016
- Errol Edwards – member since May 2016
- Theresa Turner – member since May 2016, Managing Director (ex officio) and Board Chairman (ex officio)